HI - I’M MEGHAN

MY STORY

I am a Communications Designer specializing in writing, brand design & strategy, and content design.

I apply human-centered research methodologies, strategic thinking, creative direction, and written skill to inspire action and help bring world-class brands to life. Collaborating with interdisciplinary teams of designers and finding impactful solutions to tricky business challenges is my sweet spot. I am looking for new freelance clients and potential full-time opportunities with kind-hearted and talented design teams.

A few recent life highlights: Leading projects at IDEO for 5 years, developing a new brand at the Chan Zuckerberg Initiative that launched summer 2024, getting my MBA (and dreaming of entrepreneurial side hustles), and moving back to Seattle to be closer to my family.

WHAT I DO

- Copywriting including headlines, taglines, descriptive sentences
- Writing for web, apps, advertising, video scripts, etc
- Brand manifestos
- Brand personality development
- Verbal brand guidelines including messaging, voice, and tone
- Value propositions and positioning statements
- Mission, vision, values
- Strategic naming
- UX writing including style guides & terminology
- Content testing
- Information architecture, taxonomy, and navigation
- Inclusive language and experiences
- Onboarding
- Discussion guide development
- Sacrificial concepts to test ideas
- Leading interviews
- Synthesizing findings to uncover insights and themes
- Clarifying what research findings mean and how they impact design
- A/B testing