HI - I’M MEGHAN

MY STORY

I am a Communications Designer specializing in writing, brand strategy, and content strategy.

I apply human-centered research methodologies, strategic thinking, creative direction, and written skill to inspire action and help bring world-class brands to life. I lead with curiosity and embrace AI tools to push work further — as an accelerant for thinking, never a substitute for it.

Collaborating with interdisciplinary teams of designers and finding impactful solutions to tricky business challenges is my sweet spot. I'm always open to connecting with ambitious, kind-hearted design and creative teams.

A few recent-ish life highlights:

Getting my MBA (and dreaming of entrepreneurial side hustles)
Leading projects at IDEO for 5 years
Developing new brands at both the Chan Zuckerberg Initiative and Bezos Academy
Currently leading content strategy, content development, and writing for a new health and wellness platform (coming soon!)
Moving back to Seattle to be closer to my family

WHAT I DO

- Copywriting including headlines, taglines, descriptive sentences
- Writing for web, apps, advertising, video scripts, etc
- Brand manifestos
- Brand personality development
- Verbal brand guidelines including messaging, voice, and tone
- Value propositions and positioning statements
- Mission, vision, values
- Strategic naming
- UX writing including style guides & terminology
- Content testing
- Information architecture, taxonomy, and navigation
- Inclusive language and experiences
- Onboarding
- Discussion guide development
- Sacrificial concepts to test ideas
- Leading interviews
- Synthesizing findings to uncover insights and themes
- Clarifying what research findings mean and how they impact design
- A/B testing